How do you communicate sustainability on packaging without resorting to greenwashing? And how do you ensure that sustainability messaging not only informs, but also encourages consumers to take action?
In this talk, you’ll discover why strong branding forms the basis for credible sustainability communication on packaging. Using recent case studies from the food sector, we’ll discuss how brands can translate sustainability into clear, relevant and inspiring packaging. We’ll also explore the transition from the traditional barcode to the 2D QR code as a new interface for customer engagement and long-term brand relationships.
In addition, we’ll examine the new European anti-greenwashing legislation, which, from September 2026, will require companies to formulate environmental claims in a concrete, verifiable and transparent manner. What will still be permitted? What will no longer be allowed? And what impact will this have on branding, packaging design and communication?
A talk for brand owners, marketers, packaging developers and retailers who wish to use sustainability as a credible source of added value for their brand.