Conferences

Programme

The packaging world is evolving faster than ever.
European legislation introduces new obligations, technology and AI are changing how we design and produce, sustainability remains a critical benchmark — and in the meantime, consumer expectations are shifting drastically.

This programme takes you through four essential themes that will shape the packaging of tomorrow. From legal frameworks to creative innovation, from circular practices to generational behaviour: you’ll gain insights, inspiration and concrete tools to confidently anticipate what’s ahead. Packaging is no longer the endpoint — it’s the strategic starting point.

Note: This programme is still under construction. The full overview of sessions, speakers and timings will be available on this page soon. In the meantime, you can already explore the four central themes below.

European legislation on packaging is undergoing major changes. New rules impose obligations on reuse, recycling, traceability and sustainability. How can your company prepare for compliance and competitiveness in a rapidly evolving regulatory environment? This track offers insights into practical requirements, solutions and sector-specific cases.

Technology is reshaping how we package — from design and automation to data-driven decision-making. AI, smart inspection systems, digital printing and other innovations offer more efficient processes and new customer experiences. These sessions reveal where technology is already making a difference — and what the future holds.

The call for circular packaging is getting louder, yet ideals often clash with complex realities. How do you create packaging that genuinely contributes to reuse, recyclability and material efficiency? And how do you balance sustainability with feasibility? This track explores strategies, dilemmas and inspiring real-world examples.

A new generation of consumers is raising different expectations — including in packaging. Think visual impact, online visibility and authentic brand values. How do you align your packaging strategy with their behaviour and experience? These sessions provide key insights into packaging for a rapidly changing market.

Content & strategic partners