PPWR:

The new European packaging legislation is now in effect – is your supply chain ready?

The European packaging sector is on the cusp of one of the biggest regulatory changes in decades. The Packaging and Packaging Waste Regulation (PPWR) entered into force on February 11, 2025, and will become fully applicable on August 12, 2026. The clock is ticking. That is why now is the time for companies to take action.

The message is clear: single-use packaging must give way to reusable, recyclable alternatives. And this doesn’t just affect consumer packaging on supermarket shelves – it affects the entire supply chain, from manufacturer to retailer.

At HB RTS, we help companies across Europe make their transport packaging smarter, more sustainable, and more efficient. The PPWR is accelerating this trend. And we’re here to guide you through the process.