Luca School of Arts vzw
About us
Studio Brand & Packaging is the studio of LUCA School of Arts where you can specialize in packaging design for 1 extra year. You will learn everything about brands and brand identity, get started with storytelling to create powerful stories and finally translate everything into attractive packaging that strengthens the brand, protects the product and is sustainable.
Products & services
Seminarie partner
Open for projects and collaborations
Within the Brand & Packaging program, projects in collaboration with external clients offer significant added value for our students. In return, you'll have around 20 young creative minds working on your project. Want to give your branding and packaging design a creative boost? Contact us now. Collaborations always start in November (completion in January). Languages: Dutch, English Contact: bart.maesen@luca-arts.be
PENTAWARDS 2025 - Bronze award
PENTAWARDS Bronze award 2025 Branding moves with the world ... This brand is an inside joke, but in street format. “Why is it spicy” is light, ironic, and unafraid to not take itself too seriously. Born from online culture, the brand lives at festivals, in stories, on squares, and in conversations. It grows through recognition, shareability, and connection — not through strategy... it’s an experience, you’re buying a moment. Category: STUDENT CONCEPTS Sub-Category: H.01 Student conceptual work - Beverages Brand: Why is it spicy - Ginger Beer Entrant: LUCA School of Arts Designer: Eva Verbist
News
Brand & Packaging wins BRONZE PENTAWARD 2025!
Brand & Packaging student Eva Verbist wins BRONZE PENTAWARD 2025
Reusable Packaging - a tool for Brand Owners
Discover the tool for brands and brand owners that they can use strategically to determine which branding-related action points are needed for a successful introduction or optimization of reusable packaging.
