Hero Image: Off- to online
In a world dominated by e-commerce, a strong Hero Image is essential for visibility and conversion. How do you present your packaging online in such a way that it stands out, sells and remains consistent?
The drivers of circularity and the OK list
This session will discuss the EUDR and how the packaging industry believes it has found a solution to meet its obligations. The solution seems simple, but presents sufficient challenges for the industry. Certification, blockchain and internationalisation will be discussed. What steps have been taken, what you need to do and what steps are still needed.
International research project ‘BEFORE’
The main goal of this project is to improve design for recycling of primary packaging by studying the implementation potential of promising flexible packaging materials with alternative barrier materials in a realistic testing regimen.