Focus on C-labelling: Smart packaging and eye-catching presentation

C-labelling: packaging as a strategic weapon

In the world of retail and manufacturing, packaging is so much more than just a protective covering; it is an undeniable powerhouse that determines how products are viewed, chosen and processed. The choice of C-labelling – a label that covers three sides of the packaging – is therefore much more than just visually appealing: it is a strategic weapon in branding, efficiency and clarity.

Why C-labelling is becoming increasingly important
Thanks to its clear added value, C-labelling has now firmly established itself in the food sector. From ready meals to chilled products: a label that covers the top, front and bottom of a package ensures optimal visibility, legibility and scannability. Products become more recognisable on the shelf, relevant information is immediately accessible and logistics processes gain speed and reliability.

The power of the LA400-C labelling systems
VWS Nederland has extensive experience with this type of labelling, and one system really stands out: the LA400-C labelling systems for chilled products. Supplied to Bonfait and Revi Food, among others, this system is a prime example of modern labelling technology in the chilled sector. The LA400-C precisely applies a C-label to the top, side and bottom of the packaging – exactly what is increasingly seen in supermarkets for ready meals, as Patrick van der Vegt, director of VWS Nederland, aptly notes.

Added value for Belgian companies
With its focus entirely on this system, the LA400-C responds to the needs of producers who want to optimise the presentation of chilled products without compromise. It offers not only the visibility of a three-part label, but also the reliability of an advanced system designed and tested in-house.