Van Vlaams erfgoed naar Japans winkelrek: de kracht van verpakking en storytelling
Tomorrow’s packaging creatives
Hero Image: Off- to online
In a world dominated by e-commerce, a strong Hero Image is essential for visibility and conversion. How do you present your packaging online in such a way that it stands out, sells and remains consistent?
Gen next: drivers & barriers
The new generation of consumers has radically different demands when it comes to products and brands. Do you understand what really drives them — and what holds them back? Here’s a hint: embrace their paradoxical behaviour.
Folding cardboard sells better
A presentation on the value of using folding boxboard from the consumer’s perspective
Packaging & TikTok
TikTok is creating a new world in which brands need to position themselves differently — this requires a different packaging proposition. Is your brand ready for the platform where the new consumer makes purchases?
Smart technology in product displays
Based on a research case in collaboration with Confiserie Geldhof, we inspire you on how to integrate artificial intelligence and the Internet of Things into an interactive product display.
Folding cardboard sells better
A presentation on the value of using folding cardboard from the consumer’s perspective.