The EU Packaging and Packaging Waste Regulation (PPWR) and what this means for paper packaging

The PPWR fundamentally changes the way packaging is designed, assessed and placed on the European market. In this session, you will discover what the regulations mean in practical terms for the paper packaging supply chain — from designers and brand owners to converters, recycling companies and waste management organisations.

At the heart of this is the 4evergreen alliance, which brings together the entire sector and translates complex regulations into practical, scientifically underpinned tools. For example, the 4evergreen toolbox helps companies to anticipate design and assessment requirements and prepare for European standardisation (CEN).

After this session, you’ll know how to turn your PPWR ambitions into a circular reality.