GS1 is responsible for the exchange of product master data between manufacturers, retailers and other actors worldwide. They are widely regarded as the most qualitative source of product data information. Achieving and maintaining this level of data quality is often a time-intensive process.

AE helped GS1 launch their Data & AI journey by integrating AI models into the data quality process. We elaborate on a concrete case where we classify products into the right product category based on unstructured data, ensuring that data is correctly captured from the first time.